Last chance to get a gift card up to AED 540* when you buy Mac or iPad with education savings. Ends 22/10. Shop

iPhone 18 Pro

Pro further.

Learn more Buy
iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 4:00 p.m. local time on 16/10.
Available starting 23/10

Learn more View pricing
iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate
sensing in a wearable.2

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple TV 4K

Stunning picture. Stunningly simple.

Available starting 13/11

Learn more Pre-order
Apple TV 4K, front exterior, black color, square shape, Apple logo on top, rounded corners. Siri Remote, front exterior, circular touch-enabled clickpad, raised buttons

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro, and M5 Max.

Learn more Buy
MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in-ear
Active Noise Cancellation.

Learn more Buy
AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Upgrade and save. It’s that easy.1

See what your device is worth
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro